Growth science or art? The Nordics say science
The Icelandic approach to recognising the inherent value of applying science to business makes a lot of sense to us here at The Growth Scientist.
If we look at some of the key value components of digital marketing, yes it is reach via new mediums and new channels. Sometimes business does not understand the fundamental benefit that you can measure digital marketing in a true scientific sense, because of the ability to capture data and outcomes and most if not all other scientific components.